HOUSE X LABS is an elite real estate marketing and advisory firm at the forefront of innovation, offering unmatched expertise and strategic guidance. Our leadership team has served as key advisors to many of the nation’s largest master-planned community developers, as well as leading public and private homebuilders.
House X Labs, known for its innovative approach to smart home technology and sustainable living solutions, has partnered with the developers and owners of TELOS | A Sport & Wellness Retreat to create and market a one-of-a-kind destination focused on luxury, sport, and holistic well-being. This collaboration brought together the latest in precision-built design, smart technology integration, and sustainable practices, elevating TELOS into an unparalleled retreat experience.
House X Labs played a pivotal role in the conceptualization and execution of the retreat's cutting-edge wellness and sports facilities, ensuring that every aspect— from the architecture to the guest experience— aligned with TELOS’ vision of ultimate fulfillment. Their team designed bespoke solutions that blend luxury amenities with smart, eco-conscious living, enhancing the retreat's offerings of personalized wellness programs, fitness facilities, and recreational spaces.
Furthermore, House X Labs was instrumental in the marketing strategy, highlighting TELOS' unique combination of modern technology, luxurious accommodations, and wellness-focused lifestyle to an affluent, health-conscious clientele. By leveraging their expertise in smart home systems and sustainable living, House X Labs helped TELOS position itself as a premier destination for those seeking an elevated lifestyle rooted in both wellness and luxury.
HOUSE X LABS is proud to announce ”The Texas Miracle" initiative, a transformative housing program dedicated to addressing the pressing need for affordable and attainable housing in Texas by 2035, we aim to build 500,000 new homes that will provide quality, affordable living options for families, young professionals, and essential workers who form the backbone of Texas.
Texas's population is projected to grow significantly, potentially reaching around 47 million by 2050.To maintain the economic momentum known as the Texas Miracle, Texas will need around 1.125 million new homes by 2035, with about 562,500 of these being attainable and workforce homes.
The "Texas Miracle" refers to the period of strong economic growth and job creation in Texas, particularly during the early 2000s and extending into the 2010s. This term is often used to describe the state's robust economic performance, which outpaced much of the rest of the United States.
House X Labs, in partnership with Quantum America, is introducing a series of smart homes that combine cutting-edge technology, energy efficiency, and sustainability, all at a competitive price point. This strategy has caused a significant disruption in the housing market. The affordability and high quality of these homes have made them highly desirable, leading to increased demand.
HOUSE X LABS plays a pivotal role in the realization of THE UPTOWN | Houston as both a strategic marketing partner and a significant equity stakeholder. As the creator of the THE UPTOWN | Houston brand, HOUSE X LABS has been instrumental in crafting the brand identity, positioning, and comprehensive marketing plan for the development. By shaping the narrative, brand vision, and market strategy, HOUSE X LABS ensures that THE UPTOWN will be recognized not only as the tallest building in Texas but also as a symbol of luxury, innovation, and Houston’s future-focused ambitions.
The branding and positioning crafted by HOUSE X LABS are designed to elevate THE UPTOWN as the premier destination in Houston, targeting an affluent and discerning demographic. Their expertise ensures that the project is effectively communicated to key audiences—global investors, high-net-worth individuals, leading corporations, and luxury consumers—making it a landmark that embodies the pinnacle of luxury and excellence. With a compelling brand narrative and positioning, HOUSE X LABS helps differentiate THE UPTOWN from other developments, underscoring its unique offering as the new nucleus of the Uptown District.
In addition to branding, HOUSE X LABS will become a 24% equity partner in Uptown Earth LLC, making it deeply invested in the success of the project. This equity partnership goes beyond branding and marketing—it signifies a long-term commitment to the development’s success, aligning HOUSE X LABS’ interests with those of Uptown Earth LLC. By holding a significant stake, HOUSE X LABS is fully engaged in every phase of the project, from conceptualization to completion, ensuring the execution aligns with the ambitious vision they have helped create.
Through its dual role as both a creative force behind the brand and a major equity stakeholder,
HOUSE X LABS is vital to the development's journey to become Houston’s most iconic landmark. Their involvement guarantees a consistent, cohesive approach to positioning, marketing, and ultimately delivering a world-class mixed-use destination that shifts the nucleus of the Uptown District to a new location on Post Oak Boulevard.
Houston is one of the fastest-growing cities in the United States, known for its diverse economy, international business presence, and dynamic cultural scene. It is home to a thriving energy sector, world-class healthcare, and a strong industrial base, making it a city of opportunity and innovation. By building The Uptown | Houston here, we tap into an expanding market with high demand for luxury living and experiences. Houston’s vibrant economy and diverse population provide a solid foundation for a landmark project of this scale, one that offers not only high-end residences and premier hospitality but also becomes a symbol of the city’s ambition and growth. The Uptown | Houston™ is designed to capture the aspirations of a city on the rise, combining luxury, innovation, and architectural excellence to create a new centerpiece that speaks to Houston’s stature as a world-class city
Introducing BUNKER™ by Quantum America, a revolutionary Accessory Dwelling Unit (ADU) engineered for resilience and safety. Built on GroundForces’s patent-pending iSLAB foundation, BUNKER™ is designed to withstand the most extreme natural disasters, including tornadoes, hurricanes, floods, earthquakes, fires, wind, hail, and extreme temperatures. This robust ADU provides unparalleled protection, making it synonymous with security and peace of mind.
In a world increasingly impacted by climate-related events, BUNKER™ offers a refuge, addressing the growing demand for safety and reliability in housing. Beyond its primary function as a disaster-resistant shelter, BUNKER™ is versatile enough to serve as a home office, workout space, media room, or any other purpose where durability and security are paramount.
BUNKER™: The Ultimate Safe Haven
BUNKER™ is more than just an ADU—it's a fortress of safety, innovation, and versatility, designed to provide unmatched protection and comfort. Whether you're seeking refuge from natural disasters or looking for a resilient space to serve various needs, BUNKER™ delivers on all fronts.
GroundForce, in a strategic partnership with Texas A&M University and House X Labs is proud to introduce FutureSchool. No longer will students be herded into Temporary Buildings {aka Trailer Homes} installed on shaking temporary blocks. Our students deserve better. Parents should demand better.
Kenneth Neatherlin, GroundForce
The 12th House Project represents a bold, collaborative effort to address the growing housing crisis in America. With a shortage of 3 to 5 million workforce and affordable homes, this initiative brings together innovative research, education, and industry leadership to create a pathway for increasing housing inventory that is both attainable and sustainable.
Proposed Scope of Work
1. The Moonshot Home
2. FutureSchool
3. ADU (Accessory Dwelling Unit)
4. Advanced Manufacturing Facility
5. Grant Applications
6. Living Labs with Performance Testing
7. Insurance/Resilience Testing
8. HERS Rating (Home Energy Rating System)
9. Product Development, Collaboration, Testing, and Intellectual Property
10. Marketing
11. Industry Engagement
12. Wellness Integration
13. Smart Intelligence Integration
14. Financial Models
15. Digital Twin for Permitting
Overview & Purpose
The 12th House Project, featuring The Moonshot Home, seeks to create a roadmap for building Smart, Healthy, Efficient, and Resilient homes accessible to all. These homes, designed as a Kit of Parts, can be licensed and affordably constructed on existing lots or within new communities. Our mission is to preserve and expand the American Dream of homeownership by increasing the supply of available and attainable homes. By focusing on affordability, sustainability, and resilience, the 12th House Project aims to deliver homes that are adaptable, environmentally responsible, and disaster-resistant.
Objectives
The primary objective of the 12th House Project is to integrate advanced construction materials and cutting-edge technologies into the residential building process. This will increase affordability and access to quality housing for low- to middle-income families. Moreover, the project will ensure that homes are environmentally sustainable, energy-efficient, and disaster-resilient, reflecting the modern needs of American homeowners.
Target Audiences
The 12th House Project will engage a broad range of stakeholders, both local and national, including:
- Home builders
- Real estate developers
- Architects
- Civil and structural engineers
- Housing & community development leaders
- Planning & zoning professionals
- School districts
- Consumer and industry media
- Texas A&M Former Students
- Consumers and hopeful homebuyers
This initiative will serve as a model for how public-private partnerships, innovative design, and advanced construction techniques can converge to solve the housing challenges of the 21st century, ensuring that every American has access to an affordable, sustainable home.
“The RELLIS Campus presented us with an opportunity to lead the way in redefining research and education. The world-class facilities here will ensure the next generation of Texas will benefit from everything the Texas A&M System can offer."
Texas A&M University System Chancellor John Sharp