Shaping The Future of Real Estate

---

HOUSE X LABS is a (national, regional and local) real estate marketing and advisory firm at the forefront of innovation, offering unmatched expertise and strategic guidance. Our leadership team has served as key advisors to many of the nation’s largest master-planned community developers, as well as leading public and private homebuilders. Our influence extends beyond real estate, with a distinguished track record of advising top technology companies, including Apple, AT&T, IBM, Honeywell, Oracle, Microsoft, and Intel. This unique blend of real estate and technology insight positions HOUSE X LABS as a leading authority in shaping the future of housing and urban development.

Our team’s involvement in high-impact public-private partnerships is extensive, having collaborated with the federal Resolution Trust Corporation (RTC), U.S. Housing & Urban Development (HUD), the U.S. Department of Energy (DOE Zero Energy Ready programs), the National Renewable Energy Lab, and the Rocky Mountain Institute (RMI). HOUSE X LABS has also been instrumental in key initiatives such as the Texas Exile Program, the Homes for Houston Program, and Texans for Reasonable Solutions, in addition to playing a central role in the Houston Region’s Metropolitan Study—shaping the city’s  future for the next 50 years.

Our collaborations with esteemed institutions, including Texas A&M University, the University of Houston, Rice University, and Duke University, further showcase our commitment to advancing the real estate landscape. Founder David Goswick is a frequent keynote speaker and panelist at prestigious events, including the Internet of Things consortium, Urban Land Institute, and NAHB annual conferences. His thought leadership has even been featured on Bloomberg TV’s BRINK series for housing leadership.  Elon Musk was featured in the BRINK series for revolutionizing mobility. 

With a legacy of over 400 awards in real estate, technology, and marketing excellence, each member of the HOUSE X LABS team brings more than 30 years of expertise to our clients. We are currently spearheading efforts to reimagine the future of master-planned communities and housing, creating solutions that are more resilient, energy-efficient, sustainable, safer, healthier, and cost-effective to own, operate, protect, and maintain.

HOUSE X LABS represents both buyers and sellers, leveraging our deep industry connections, market intelligence, and innovative strategies to deliver transformative results for our clients. Together, we are building a new generation of real estate solutions that will shape the future of communities across the country.

HOUSE X LABS: Expertise and Services Overview

At HOUSE X LABS, we specialize in delivering comprehensive real estate advisory and marketing services tailored to the evolving needs of today’s developers, builders, and communities. With decades of experience across diverse sectors, our team offers unparalleled expertise in transforming visions into reality. We are committed to guiding our clients through every stage of development, ensuring their projects are positioned for long-term success.

Our core areas of expertise and services include:

Site Selection: Strategic identification and analysis of the best locations for development, considering factors such as demographics, market demand, and future growth potential.

Marketing Planning & Strategy: Comprehensive marketing strategies tailored to specific communities, from initial planning to execution, ensuring market penetration and sustained success.

Placemaking: Creating vibrant, sustainable communities that enhance the quality of life for residents, incorporating thoughtful design and innovation into every element.

Brand Creation & Development: Building powerful, memorable brands for communities and developments that resonate with target audiences and create lasting value.

Public Relations:  Building and managing positive relationships with the media, stakeholders, and the public through targeted PR strategies that enhance brand reputation and project visibility.

Creation of Intellectual Property:  Developing proprietary marketing tools, strategies, and concepts that set our clients apart in the competitive real estate landscape.

Builder Marketing & Sales Strategy:  Crafting targeted marketing and sales plans to support homebuilders, driving sales velocity and optimizing buyer engagement.

RFQ & RFP (Consultants, Builders):  Leading the process of selecting the best consultants and builders through the development of comprehensive Requests for Qualifications (RFQ) and Requests for Proposals (RFP).

Sourcing Consultants: Identifying and connecting clients with industry-leading consultants to provide expert guidance across all project stages.

Marketing Agency Reviews: Conducting thorough evaluations of marketing agencies to ensure alignment with our clients' goals and delivering top-tier creative and strategic output.

Smart Microgrids: Advising on the integration of smart microgrids to enhance community sustainability, energy efficiency, and resilience.

Advanced Building Systems: Leveraging cutting-edge building technologies and systems to improve the quality, efficiency, and durability of homes and communities.

Government Relations:  Navigating regulatory landscapes and building strategic relationships with local, state, and federal governments to facilitate public-private partnerships and secure project success.

Creative Campaigns: Developing innovative, impactful marketing campaigns that capture attention and drive engagement across multiple platforms.

Corporate Films: Producing high-quality corporate films and visual storytelling to showcase projects, brands, and visions with compelling narratives and stunning visuals.

Property Marketing: Offering end-to-end marketing services for residential and commercial properties, ensuring they reach their target audience with maximum impact.

Public-Private Partnerships: Structuring and managing collaborations between public entities and private developers to create mutually beneficial projects that drive community development.

From concept to completion, HOUSE X LABS delivers innovative, strategic solutions that elevate our clients’ projects and drive measurable results. Whether through market-leading creative campaigns, advanced building systems, or smart technology integration, we provide the expertise necessary to navigate the complexities of today’s real estate market. Let us help bring your vision to life.